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Privacy Policy

1. Introduction

This privacy policy describes how Prime Capital Trends collects, discloses, and uses your information when you access our services. This policy applies to all of the products and services owned and operated by Prime Capital Trends including the content, features, data, and software available on www.primecapitaltrends.com.

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2. The Kinds of Information We Collect

a. Information You Provide

We collect content, images, and other information that you provide to us when you access our Services, including when you complete webforms on www.primecapitaltrends.com or in our mobile application;  communicate with us about our Services via e-mails,   SMS message, or phone; or respond to one of our surveys. 

Categories of personal information that you may provide to us include:

  • Your name, address, phone number, and e-mail address;

  • Link with the pictures or video of the property if available

When you request an offer for your home or do a virtual interior assessment with us, please do not provide photos or record videos with people or any sensitive information in them.

b. Information We Collect When You Call Us

We may monitor or record phone or video calls with you for quality purposes. Our customer service team members also enter certain personal information you provide into our customer service databases to ensure continuity and consistency throughout your experience with Prime Capital Trends.

c. Information We Collect from Partners, Service Providers, and Affiliated Businesses

We may collect information about you from our partners, service providers, and affiliated businesses in order to provide the Services, along with certain related products and services such as home financing, title insurance, escrow services, homebuilder partnership programs, real estate agent partnership programs, and, in cases where Prime Capital Trends is not able to buy your home, other potential purchasers or brokers, or to listing agents who may be able to help with your home sale. 

Information we gather about you from our partners, service providers, and affiliated businesses may include:

  • Multiple Listing Service (MLS) information about your home or the home(s) you are interested in buying;

  • Prequalification letters from financial institutions;

  • Construction or purchase contracts;

  • Verification of your identification and a risk score about you prior to allowing you smart-lock-enabled entry into an Prime Capital Trends-owned home;

  • Information related to completion of the construction of your new home (if you are working with a homebuilder);

  • Information about the condition of, and repairs to, your home and property;

  • Information related to your home purchase, sale, moving dates, and financing in connection with helping us facilitate “trade-in” deals;

  • Information about whether you may need homeowners insurance; or

  • Information about how you engaged with the Prime Capital Trends website, such as recording clicks, mouse movements, scrolls, keystrokes, and other information about your browsing session, or how you engaged with an Prime Capital Trends advertisement or social media post. Our service providers may collect information on our behalf.

d. Information We Collect from Public Sources

Much of the information necessary to help you buy or sell your home is available from public sources, such as government entities. We sometimes collect information from these sources so that you do not have to spend time looking for and aggregating it for us. For example, we may collect the following information about you and your home from public sources:

  • Tax assessments of your home;

  • The school district and public transportation available near your home;

  • Information contained on the deed to your home, such as name, address, liens, encumbrances, and title;

  • Sale prices of homes similar to your home (called “comparables”);

  • The number of bedrooms and bathrooms in your home; 

  • Whether your home has access to features like a beach, boat dock, or parking garage;

  • Whether your home is in an earthquake or flood zone or has any other condition that would affect its market value;

  • Permits issued for remodels and additions; 

  • The finished and unfinished square footage of your home; or 

  • The year your home was built.

e. Information We Collect Through Our Mobile Applications

When you access our Services through our mobile applications, we may receive certain mobile device data such as a unique identification number associated with your device, your device type and manufacturer, your mobile carrier, subscriber status, payment method, phone number, caller ID data, or, depending on your mobile device settings, your location information, including GPS coordinates. This information may also include a recording of your clicks, scrolls, keystrokes, and other information about
your mobile app session.

We generally collect this information to provide and improve your experience with the Services and to verify the identity and location of people who access Prime Capital Trends homes. This helps us keep you and our properties safe. 

f. Information We Collect When You Visit an  Prime Capital Trends Home

If you use our application to unlock an  Prime Capital Trends home, we will know the date and time the home was unlocked. Some of our homes also have additional monitoring technologies such as motion sensors that tell us when there is activity in a house and video cameras monitored by a security service provider. 

There are some situations where we cannot get enough information from you to remotely unlock the door to one of our homes using a smart lock. When this happens, you can still tour the home with the help of a sales associate.

g. Information We Collect Through Estimated Offers Via Text

Data obtained via text will not be shared with any third-parties for their marketing reasons/purposes. 

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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3. How We Use This Information

a. To Provide Our Services

We use the information that we collect about you to deliver our Services, including to personalize features and content to you. We use the information to give you options for home buying and selling that may be relevant to your individual circumstances. We understand that an  Prime Capital Trends Offer may not always meet your needs. That’s why we disclose your information (including information about your home) with other potential buyers that may be able to offer you a higher purchase price amount and/or other better offer terms. These other potential buyers include trusted institutional home buyers and consumer buyers. As discussed in more detail below, you have choices about how and whether we process some of your information. 

b. To Learn About the Home You May Want to Sell or Buy

If you are interested in selling, we use information you provide to us about the home, including photos and videos, to help us provide the Services to you and others. If you are interested in buying a home, we may consider information you provide us about the home you are interested in buying, including property profiles that you have indicated your interest in, to try to match you with homes you might want to purchase.

c. To Keep You, Your Information, and Our Properties Safe

 Prime Capital Trends cares about your safety. We use the monitoring and identity verification technologies described above to help keep you safe when you visit an  Prime Capital Trends home and to prevent property damage and fraud.

d. To Advertise Our Services

We may use information collected about you to provide you with relevant information about additional Services that Prime Capital Trends or our affiliated companies offer, such as our trade-in program, home financing, and title insurance services. Specifically, we use information about how you interact with our Services, combined with information you provide us and information we collect from other sources, to serve you relevant advertising.

We may also allow third-party cookies on our website to assist in enhancing the website. For example, we allow Google to provide us with analytics on our website traffic. For more information about how to opt-out of Google Analytics, you can visit: https://tools.google.com/dlpage/gaoptout. For other privacy choices made available by Google, you can visit: https://policies.google.com/technologies/ads?hl=en-US.

e. To Do Market Research

We are constantly striving to improve our customer experience. We conduct research into all aspects of the home buying and selling process to try to identify ways to make it better. Sometimes we use partner companies to conduct surveys of willing participants who offer suggestions as to how we might improve our Services. We also aggregate and analyze consumer information that we collect through our Services and from conversations with our customer service representatives to identify trends, which inform how we change and grow.  

f. To Support Information Security and Debugging

We may use information about you and your use of the Services to detect security incidents, protect against malicious, fraudulent, or illegal activity, and improve the security of our Services. We may also use this information to debug our Services to identify and repair errors that impair existing intended functionality.

g. In Connection with a Dispute

We may use personal information to prosecute or defend against claims in court and other dispute resolution forums.

h. Uses of Device Information

We generally use this information for your convenience and to improve our Services. For instance, we may use it to: (i) remember your personal information so that you do not have to re-enter it; (ii) provide you with customized content and information, including advertising; (iii) monitor the effectiveness of our Services; (iv) monitor aggregate metrics such as total number of visitors, traffic, and usage patterns; or (v) diagnose or fix technology problems.

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4. Why and How We Disclose Your Information

a. At Your Direction 

We may disclose your information when you specifically direct us to do so. Examples of these situations include:

  • Agent partnerships.  Prime Capital Trends works with both consumers and real estate agents. We may disclose your information with our agent partners in order to pair you with an agent who can help you through the home buying or selling process. 

  • Builder partnerships.  Prime Capital Trends partners with homebuilders to provide buyers who are purchasing new homes from these builders with the opportunity to request offers from  Prime Capital Trends for their current homes. When you are working with a homebuilder, we may disclose your information with them. 

  • Financing providers. If and to the extent you authorize us to do so, we may disclose your information with home financing providers.

  • Potential home buyers. We may work with potential home buyers, including trusted institutional home buyers and consumer buyers, to try to find a purchaser for the home when  Prime Capital Trends does not make an  Prime Capital Trends Offer or when these other potential home buyers may be able to offer you a higher purchase price amount and/or other better offer terms than the Prime Capital Trends Offer.

  • Escrow, closing attorney, title, homeowners’ insurance. If you need escrow, closing attorney, title insurance services, or homeowner’s insurance services, we may disclose your information with escrow, closing attorney, title, and homeowner’s insurance companies. 

  • Renovation companies. If you need renovation services, or to help us evaluate or repair homes we may acquire, we may disclose your information with renovation and construction companies.  

  • Other partners with whom you ask us to disclose your information.

b. With Our Affiliated Companies

We may disclose your information between our affiliated companies to the extent allowed by law.

c. With Service Providers

We may disclose your information with service providers, including, but not limited to, payment processors, technology and infrastructure providers, digital communications services, commercial data and market research analysts, consumer report providers, auditors and accountants, physical site security providers, IT security and bug-fix partners, customer service providers, other partners, and other providers who perform services for and on our behalf.  

d. With Law Enforcement, Courts, or Government Agencies

We may disclose your information as necessary to respond to legal process or to regulatory authorities (such as pursuant to a subpoena, warrant, investigative demand from law enforcement, regulators, or others; national or international security letters; etc.); to investigate, prevent, or take action regarding suspected or actual illegal activities (including fraud or stalking), and security or technical issues; to respond to or participate in commercial disputes (e.g., lawsuits or investigations); or to protect against fraud, claims, or other liability or harm to you, us, or others.

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5. When Third Parties Benefit from Prime Capital Trends Disclosing Your Information to Them

a. “Selling” Your Data

 Prime Capital Trends is not a data broker. We have not sold your personal information to any third parties in the past 12 months. We have no actual knowledge that we have sold any personal information of consumers under 16 years of age.

However, in some circumstances we disclose your information to third parties not owned by or co-branded with Prime Capital Trends. Specifically: 

  • Social media. If you use our Services, we may provide information about that use to social media networks who will use it to provide you with better tailored advertisements. 

  • Third-party home buyers. We may disclose your information to institutional home buyers and/or consumer buyers to try to find a purchaser for the home.

  • Home insurance agencies. If you may need homeowners insurance, we may disclose your information to homeowners insurance agencies and those agencies may reach out to offer you a quote.  

  • Vendor due diligence. If you are an individual or business that wishes to provide services to Prime Capital Trends, we may disclose your information to a due diligence service to perform vendor due diligence. The due diligence provider may use this information to inform and further refine its risk analysis tools. We may disclose your information to services that perform various checks, including, but not limited to, background checks and credit checks, as permitted by law.

b. “Sharing” Your Data

We do not share your personal information with third parties for cross-contextual behavioral advertising.

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6. How We Protect Your Information

a. Safeguards

We use commercially reasonable physical, electronic, administrative, and procedural safeguards to preserve the integrity, confidentiality, and security of all personal information collected through the Services. However, no security measure, system, or control is infallible. Therefore, like all businesses, we cannot guarantee that our Services are invulnerable to attack or misuse.

b. Your Role

You have a major role in the security and privacy of your own information. For example, you should not provide us with personal information that we do not request. Additionally, you are responsible for controlling access to any personal computing device through which your information may be stored or accessed. You are also responsible for safeguarding any passwords or other log-in credentials that may be used to access your information, including in the Prime Capital Trends environment. We recommend that you log out of any account when you are done using it.

c. Third Parties

Please remember to review the privacy settings and security policies of third-party sites and services that you use, such as social media networks. We are not responsible for the privacy or security measures of any third party.

d. Incident Response

In the event that the security of any personal information under our control is compromised, we will take reasonable steps to investigate and mitigate the situation, including, when appropriate, notifying those individuals whose information may have been compromised and taking other steps in accordance with applicable laws and regulations.

7. Opting Out of Our Communications

If you are interested in no longer being contacted by  Prime Capital Trends, we want to facilitate that.  You may click on the unsubscribe links in our marketing emails, text STOP in response to marketing texts, and request removal from our mailer list.

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We are also happy to place you on our do-not-call list.  For assistance, please contact us at info@primecapitaltrends.com or 1-689-269-6584

8. Updates and Questions

This policy is updated regularly. We will promptly make any changes available at www.primecapitaltrends.com/privacy.

Changes will be effective as soon as the updated policy is posted unless otherwise stated. If you have a question about this policy you can contact at info@primecapitaltrends.com or 1-689-269-6584

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